Garmin the GPS maker surprised the cellphone industry by stepping into smart phone market. They annouced to directly compete with iPhone with there version of iPhone called Nuvifone . Completely controlled by a 3.5-inch touchscreen interface, the device centers around GPS unit with a navigation, a Google apps allowed to search local business check traffic and view nearby weather.

The GPS maker has gone directly with competition with Apple iPhone , so far after reviewing the Nuvifone and comparing it to iPhone there is one big issue, no matter if Nuvifone is cheaper with more functionality and other innovation but still  iPhone’s user interface, accessibility and overall product design is way ahead of Nuvifone . To convince a person to buy Nuvifone rather than iPhone will be challenging unless the product design and user interface design of Nuvifone is improved.