Google today announced a new feature of integrating your AdSense account with a new or existing Analytics account. Thus giving the publishers reports on how and where to optimize there site not only to generate good traffic but a good revenue as well. The feature is so far invite only and a very few bunch of publishers will be invited but as the feature gets pass its testing phase hopefully we all will be invited to it.

The integration is no doubt a positive step in terms of publishers, we know where the traffic comes from but where we make the most revenue is not yet clear and with this new feature rolling out i am sure its going to help us in improving not only our site traffic but its revenue stream as well. According to Google :

By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.

So far less is known about the features as i am myself waiting for there invite, so here is the main we can expect with the new features.

• Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
• Drive high-earning traffic to your site. Use the ‘Referring sites’ report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
• Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site’s AdSense performance over time, or by time of day.

Video about the Google Adsense & Anlytics Integration