Recently Google Inc. Launched ‘Google Ad Manager’ , which is a bi product of Google’s previous accusation of Double Click for 3.1 billion. Google Ad Manager though currently in a beta phase and for invitation only is quite simple technology that enables publishers to have more options to deploy & manage there Ad’s. Recently Many publishers were not satisfied with the Adsense and revenue generated with Adsense. For more interactive Ad’s they used to either sign up with companies like Double Click & Federated Media to deliver more Ads targeted directly to there web, or they used to directly deal with advertisers for ad deployment on there website. Keeping this industry problem Google presented the world with Google Ad Manager which will definitely centralize the control of Advertisement on the web. So lets see what exactly Google Ad Manager is.
What is Google Ad Manager ?
Google Ad Manager provides an easy to use tool for Publishers to define Ad spots on there web properties where they can place ads by either directly dealing with there Advertisers. As the Google Ad Manager comes pack with statistics for the Ad i.e is Impressions, click through rate hence publishers would be able to bring there direct advertisers to those rates as well. Apart from that incase the publisher does not have ads for there spot on the web, then the Google Ad Manager will display Google Adsense Ads or other Ad Network Ads. Some of the key features

• Inventory management
• Yield optimization
• Ad targeting
• Trafficking, ad delivery, and order booking
• Creatives and rich media management
• Reporting
• User interface navigation
• Account administration

Keeping the launch of Google Ad Manager, Microsoft could not let this portion of net un avaided and today Microsoft Annouced the accusation of RAPT.

Rapt is yet another powerful Ad Management application. Though these accusations & launch clearly indicate the growth of Online Advertisement, where the power of Ad selection has been provided to publishers and Advertisers using the strong foundation of Statistics & Impression based stats & charging to further increase & enhance the Ad revenue.